The Starlux Hotel, Wildwood NJ: Boutique Kitsch in the Wildwoods

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Starlux Hotel Wildwood NJ

In 2000, the Morey brothers renovated the old Wingate – turning the faded Wildwood icon into The Starlux Hotel a retro-chic starburst of a lodging. Proving that a hotel doesn’t have to be 5-star to be special, The Starlux is not “luxurious” in the private-butler lavish sense, but is a portal back to a simpler time, with witty, sweet, and immaculate rooms, a cool style that harks back to the Mad-Men 60’s, and a warm and welcoming family friendly vibe.

First Impressions of Starlux Hotel

Reception Starlux Hotel Wildwood NJ

On a corner of Rio Grande Ave., one block from the infinitely Instagrammed Wildwood sign at the Boardwalk, the Starlux perfectly encapsulates a Doo Wop weekend of sun, fun, and a ton of 50’s music and architecture. Starry signage, indicative of 50’s Jetson’s décor, glows neon bright at dusk.

Lobby Starlux Hotel Wildwood NJ

Rooms open onto outdoor walkways overlooking a curvaceous pool, the glass enclosed lobby harbors a jewel-toned Designs Within Reach collection of mid-Century Modern seating and tables, and the tiny check-in area is configured to accommodate one receptionist, a trove of beach paraphernalia, and a few guests. Employees are helpful, kind, and very laid back.

Rooms at the Starlux Hotel

Bedroom Starlux Hotel Wildwood NY

The Morey’s must have purchased all the lava lamps in New Jersey: each room sports one. Loopy green and white wallpaper, surfboard bed headboards, squiggly mirrors, Deco-Modern chest of drawers, and open closet space, flat screen TV’s and hair-driers, all add up to 20th Century kitsch modified for the 21st century traveler. Each suite offers a galley kitchen, large enough to feed a family of 4, and sitting area with pullout couch and second TV.

Amenities at the Starlux Hotel

Game Room Starlux Hotel Wildwood NJ

Game Room with Arcade Games

Moreys Piers Wildwood NJ

Discount passes for Morey’s Piers

Complimentary Use of Beach Cruiser Bikes

Laundry Bag Starlux Hotel Wildwood NJ

Complimentary use of laundry with free soap supplied

Complimentary Continental Breakfast

Complimentary golf cart at Laguna Oaks with Purchase of Green Fee

Pool, hot tub, wi-fi, parking.

Starlux Mini-Golf. Three dog-friendly mini-golf courses – 1. Ocean Theme, 2. Beach Theme, 3. Boardwalk Theme – on two top levels are just past the fire-pit on a sandy patch of land next to the hotel. Kohr’s Ice cream lovers don’t have to walk all the way to the boardwalk for a fix. There’s one right on site. $8 per adult for 9-holes, $16 for all 27 holes.

Just the Facts

Room rates start at $70 off-season midweek through $350 peak weekends, include laundry (and soap!), wi-fi, parking, continental breakfast, use of bikes, use of beach chairs and toys.

2 thoughts on “The Starlux Hotel, Wildwood NJ: Boutique Kitsch in the Wildwoods”

  1. Visited Wildwood for the very first time with my family in 2007. Didn’t realize there was a north and south Wildwood and that made a difference. My now ex-husband complained the entire time we stayed at the Starlux. He complained the ocean was too far a walk from the boardwalk, the shops on the boardwalk had lots of gang-related parafanalia, and not many nice restaurants. The kids enjoyed Morey’s Pier, watched a movie on the beach and we eventually found two family-friendly restaurants. The Starlux clothes dryer caught fire the last night we stayed there and we had to evacuate the hotel for a good part of the evening.

    If you are looking for luxury, it’s not the Starlux. If you are looking for a place to rest your head while at the beach, it’s fine.

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