Announcing Launch of Iconic Illustrators Trail, Western Massachusetts, With Discount Ticket Package


Western Massachusetts is (and has always been) inundated with artists and writers of all kinds. At the intersection of these two types of creatives are book and magazine illustrators – most famously, Norman Rockwell, Dr. Seuss, and Eric Carle – all who live or were born here.

For the first time, three institutions, focusing on these three men, are collaborating to offer a Discount Ticket Pass along the newly formed Iconic Illustrators Trail. Tickets cost $44 per adult and $120 for a family of two adults and two kids – for entry into all three museums: The Amazing World of Dr. Seuss Museum in Springfield MA, The Eric Carle Museum of Picture Book Art in Amherst MA, and the Norman Rockwell Museum in W. Stockbridge MA.

The Getaway Mavens have covered all three towns and regions, and should you wish to follow the Iconic Illustrators Trail and then expand your road trip into a more substantial Western Mass journey, just follow the links and enjoy.

Those coming from New York or Boston might want to begin in Springfield MA (home of the Basketball Hall of Fame), and of course, The Amazing World of Dr. Seuss Museum….

The Amazing World of Dr. Seuss Museum is the newest of five Springfield Museums, where you can see many of Dr. Seuss drawings, as well as a recreation of his Living Room and Studio. Theodor “Dr. Seuss” Geisel grew up in Springfield MA and much of what he did and saw here ended up in his illustrations and writings. His father was a brewer who, when forced to find a new career after Prohibition, bought a zoo, and allowed little Ted a run of the place. It’s no surprise, then, that Dr. Seuss’s fantastical creatures stem from his childhood memories. Plan a photo op with Geisel or The Cat in the Hat or Horton or any of the several dozen Seuss characters planted in the wonderful Dr. Seuss National Memorial Sculpture Garden.


Drive 30 minutes North to Amherst MA where you’ll find the Eric Carle Museum of Picture Book Art. 


Located on the campus of Hampshire College along with the Yiddish Book Center, this homage to the man who wrote and illustrated A Very Hungry Caterpillar and Brown Bear Brown Bear among many others is as fresh and vibrant as his books. The clean-lined rectangular contemporary stone and glass structure encompasses a vast sunlit hall lined with several vibrant oils, three galleries (one always devoted to Carle’s work, the other two displaying a rotating roster of illustrious children’s book illustrators), a comfy reading library with every Picture Book you can think of, a well-stocked gift/bookshop, and an Art Studio filled to the brim with colorful supplies. Kids like the galleries, but the real draw for them is the fantastical Studio – free with admission – where they can draw, cut and assemble their own pictures and work on art projects with help from Art Teacher docents.


It’s about an hour’s drive West through bucolic hills and farmland to the Berkshires, where you’ll find the Norman Rockwell Museum, Stockbridge.

Norman Rockwell, who “chronicled the American Century as no one else did, with an eye for everyday drama and extreme attention to detail” was only 22 years old when he began creating covers for the Saturday Evening Post. You’ll hear tidbits and gossip about the life of one of America’s most popular illustrators in the one museum that houses the largest number of original Rockwell’s in the world, based in the town where he lived the last 25 years of his life. Take a wonderful 30 minute tour (free with entry) to learn about Rockwell’s favorite model – Billy Pine – the disgruntled boy pushing a baby buggy in his first Saturday Evening Post cover, and about the townspeople depicted in “The Gossips” who wouldn’t talk to Norman for months after that issue came out. Rockwell’s Four Freedoms (of Speech, of Worship, from Want, from Fear) based on FDR’s “inalienable rights,” toured the country during WWII, and raised $145 million for War Bonds – the most successful drive ever. In the turbulent, racially divided 1960’s, when The Post shied away from controversy, Rockwell moved to Look Magazine, which was more than willing to print “Murder In Mississippi” and “Ruby Bridges.” Rockwell was born in 1894 and died in 1978, bearing witness to both the first flight at Kitty Hawk and the Moon Landing – along the way illustrating Tradition and the Past while honoring the American Spirit.


In Category: Arts & Culture, Massachusetts

Malerie Yolen-Cohen is the Author of the cross-country travel guide, Stay On Route 6; Your Guide to All 3562 Miles of Transcontinental Route 6. She contributes frequently to Newsday, with credits in National Geographic Traveler, Ladies Home Journal, Yankee Magazine,, Sierra Magazine, Porthole, Paddler, New England Boating, Huffington Post, and dozens of other publications. Malerie’s focus and specialty is Northeastern US, and she is constantly amazed by the caliber of restaurants and lodging in the unlikeliest places.

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