Starting today, there’s a new way to get to know more of New York City. See Your City, the popular NYC & Company that first launched in 2014, is back with a spotlight on another 10 neighborhoods in the five boroughs—Atlantic Avenue (Brooklyn), Bay Ridge (Brooklyn), Corona (Queens), Lower Manhattan (Manhattan), Randall Manor (Staten Island), Richmond Town (Staten Island), Riverdale (the Bronx), Rockaway Beach (Queens), South Bronx (the Bronx) and Washington Heights (Manhattan.)
Forty-five social media ambassadors—ranging from cultural institutions to local neighborhood influencers to NYC Instagrammers and more—with a combined reach of nearly 8 million followers will help promote the program by sharing images on Instagram, Twitter and Facebook with the official hashtag #seeyourcity. New this year, NYC & Company is hosting “InstaMeets” with the social media ambassadors at six locations throughout the five boroughs to showcase a selection of must-see NYC attractions. During the InstaMeets, the ambassadors are granted special access to the designated locations and will upload images to Instagram, publicizing the attractiveness of exploring hidden gems in NYC’s neighborhoods. Additionally, NYC & Company invites everyone to share their must-see pics in New York City’s five boroughs on social media with the campaign hashtag #seeyourcity.
As part of See Your City, offers for American Express® Card Members are available for extra motivation to explore the neighborhoods of NYC with couponless savings from Amex Offers. Eligible American Express Card Members can learn more about the great offers throughout the City and enroll at amexoffers.com/seeyourcity.
The campaign will be promoted through approximately 200 bus shelters and 100 street pole banners across the five boroughs; frequent posts on NYC & Company’s Facebook (facebook.com/nycgo), Instagram (instagram.com/nycgo) and Twitter (twitter.com/nycgo and twitter.com/nycgo_press) accounts; commercials running in NYC taxicabs; digital and print media targeting New York City residents; and through American Express digital channels.